AWS AI Practitioner
A retail company built an AI assistant to help customers find products and make purchase decisions. Which key performance indicator (KPI) would BEST measure the business impact of this AI assistant?
A
Reduction in support ticket volume
B
Increase in website page views
C
Reduction in website load time
D
Conversion rate
✓ Correcta
Explicación
Conversion rate directly measures the business impact of the AI assistant by tracking how many customers who interact with it actually make a purchase. This KPI best reflects whether the AI assistant is effectively helping customers find products and make purchase decisions, which is the core business goal.